Content System Strategist,
AI & Storytelling

I make messy things make sense.

After eight years in social services, I brought the same dedication, problem-solving, structure, and real human connection to content strategy. I build content with a self-built AI-assisted content operating system, backed by a Notion library of story arcs and templates, that turns research into scripts while keeping every piece anchored in the client's real voice, values, and stories.

Work With Me See My Work

Posting doesn't guarantee results. When the views are there but the follows and leads aren't, that's not a content problem. It's a systems problem.

Core Strengths

What the system is built on.

The AI-Assisted System

A self-built content operating system, backed by a Notion library of story arcs and formats, that turns research into scripts without losing your real voice. You get content that sounds like you, at a pace no one person could sustain by hand.

Data Into Story

Research, program data, and performance metrics become actual content angles, not just captions under a chart. Every piece has a reason it should work, not a guess.

A Real Voice, Not a Generic One

A two-round check-in, at the idea stage and again at the script, keeps everything anchored in real thoughts, beliefs, and stories. What ships still sounds like a person, not a template.

One Person, the Whole Channel

Strategy, scripting, and reporting run by one person, end to end, then repurposed across platforms without losing the point. No hand-offs, nothing lost in translation.

Full professional history on LinkedIn.
How I Think

Every piece of content follows the same seven steps.

This is the actual decision framework I use for every piece of content I make, for clients and for my own work. Not a vibe. A process.

01
Idea
→
02
Platform
→
03
Content Type
→
04
Format
→
05
Story Arc
→
06
Hook
→
07
Final Format
The Method

AI-assisted. Not AI-created.

I use AI to research, draft, and automate. AI isn't a replacement, it enhances what I already do. The real work happens at two points...

01
You React
→
02
It's Scripted
→
03
It Ships
Before the script

Every idea goes back to the client first. I want their real thoughts, values, and opinions, and real examples from their own life, before a single line gets written.

After the first draft

The script goes back again. This second round is where it gets refined with their actual voice, their beliefs, their stories, not a generic version of them.

The result isn't AI slop or a generic voice. Following the steps, backed by research on what's already proven to work, a library of validated hooks, story arcs, and templates, not guesswork, is how your content ends up sounding like you actually said it. It's still your story, just faster to get there.

The Work

Real client results, not hypotheticals.

Case Study: Tremoring Pine Healing (Health & Wellness)

What we built together.

MetricFirst 30 Days Results% Change
Followers131+40.86%
Total Account Views10,030+1,710%
Avg. Reach per Day228+781%
Total Saves (Reels)44First 30 Days
Total Shares (Reels)45First 30 Days
Inbound Enquiries (Leads) 1First Inbound Lead
Before → After
Tremoring Pine Healing Instagram profile before the 30-day content system
Tremoring Pine Healing Instagram profile after the 30-day content system — 131 followers
Industry Validation
Instagram comment thread: David Berceli, creator of TRE, commenting 'Great video. Thanks.' on a Tremoring Pine Healing reel

On Day 5, the global founder of TRE commented on one of the reels: organic validation the content was landing in exactly the right community.

"Sonya helped to launch my social media prior to starting my business. She listened to my vision and was able to implement strategies that aligned with my needs. She is wonderful to work with and I would highly recommend her to anyone who needs direction in their marketing."

— Jen H., Business Owner

Post Performance
Reel cover: If you feel far away from yourself

"If you feel far away from yourself…"

1,294 views · 14 saves

Reel cover: Your body is not fighting you

"Your body is not fighting you…"

488 views · 4 saves

Reel cover: Can you do TRE on your own?

"Can you do TRE on your own?"

378 views · 4 saves

Who This Is For

Two ways to work with me.

Hiring for a marketing or content role?

I own a channel end-to-end, strategy, scripting, and reporting, without waiting on a team to execute. AI is part of my daily workflow, not a shortcut I reach for occasionally.

Let's talk

Want your content to sound like you, not like everyone else's AI content?

I build content systems that keep your real voice, beliefs, and stories in the work, using AI to move fast without losing what makes it yours.

Let's talk